I’m Lauren Byrne, a fashion creative and artistic director in the final stage of my Fashion Communication degree, focused on shaping, defining, and communicating cohesive, value-led brand identities.
Based in London, I’ve spent the past five years exploring art, design, communication, and photography, gaining a comprehensive understanding of both fashion’s creative and business sides. I’ve designed garments, produced and styled 15+ photoshoots, written and edited content, and developed campaigns and created my own fashion brand for practice.
This practical experience has strengthened my skills in styling, photography, Adobe Suite, trend analysis, and brand storytelling. A short course at IFM on AI in fashion helped me realise my focus: artistic direction, where I can shape, define, and communicate cohesive, value-led brand identities.
These days, my time is spent honing my skills in editorial, photography and trend analysis in hopes to stay ahead of the wave. I am also preparing to begin my journey into further, specialised education in creative direction and fashion imagery, still having so much to learn.
Out of working times you’ll find me working on my own personal photography portfolio and travelling as often as I can with my friends and family, striving to expand my mind creatively.
